I think we can all agree that being beautiful is great, but not so much if some poor animal had to suffer for it. Now, I’m not saying that everyone should go vegan or completely boycott brands that test on animals right this moment. This is still a completely personal choice. However, if you’re interested in a more ethical lifestyle or are an ardent lover of animals like me, then I’m sure you would like to know about cruelty-free cosmetics.
The label “cruelty free makeup” isn’t always as straightforward as it sounds. For example, brands like L’Oreal, Avon, and Revlon don’t test on animals themselves. However, they do sell in China. This means their products are required to undergo additional safety measures. This involves, you guessed it, animal testing.
Admittedly, this is sort of a grey area, depending on how you look at it. Happily, there are cruelty-free cosmetics that have taken an unequivocal stand on the issue. Urban Decay has refused to sell in China, saying, “We do not test our products on animals, nor do we allow others to test on our behalf.”
If you’re in agreement with this philosophy and want to switch over to cruelty-free cosmetics, then here are a few brands you should try. They’re not just amazing in that they stuck to their guns on the issue of ethically treating animals, but their products are actually pretty great.
Lush. One look (and whiff!) at their products and you’ll know why Lush is an extremely popular brand. Once you step into their store, you’re immediately assaulted by delightfully colourful products, not to mention the pervasive smell of fresh and clean.
What’s more, their money is spent on putting more knowledgeable people in the stores instead of eye-catching packaging. This way, not only do you get products that are well suited to your needs and lifestyle, you even get to have a pleasant chat.
Their out-of-this-world bath bombs are a good starting point.
Burt’s Bees. It was 1984 when a hitchhiking artist met a beekeeper and became friends. They started selling handcrafted candles from unused beeswax. In 1991, they created the now-iconic Burt’s Beeswax Lip Balm, which is still one of the bestsellers today.
Their longevity and popularity is owing to the fact that the company has managed to stay faithful to the founders’ philosophy: “what you put on your body should be made from the best nature has to offer.”
In addition to producing cruelty-free cosmetics, they also established “The Greater Good Foundation.” The foundation supports grassroots initiatives that promote human and honeybee health.
LeBon Luxury Toothpaste. Full disclosure: I am the director and distributor of this product in both Australia and New Zealand. I realise the shameless plugging that’s happening here, but trust me: this wouldn’t happen if I didn’t have complete faith in this product.
I came across this toothpaste on a holiday last year in France with Danny. The flavours are intense, thanks to the fragrances that are exclusively available in France, plus it doesn’t have a ton of toxic stuff. No paraben, colouring, or palm oil, and it’s vegan and cruelty-free.
LeBon is 100% designed and produced in France, and will be available through Mecca in September. In the meantime, you can learn more about it here.
bareMinerals. Hailing from San Francisco, a Mecca of hippies, artists, and believers in all things healthy and natural, bareMinerals was born out of a strong passion for innovation. If the innovation part sounds familiar, it’s because it’s the same spirit that animates the Silicon Valley we know today.
This brand’s products truly make you beautiful inside and out, in several ways. Makeup may inherently be something you apply to enhance your features, but theirs is actually also nourishing for the skin. On top of that, the company’s strong ethics connect deeply with their customers: “we formulate our products with purity in mind, so you can feel good about everything we make.”
Urban Decay. With their adage “beauty with an edge,” you wouldn’t think that Urban Decay produces cruelty-free cosmetics. In fact, their products are so in demand, they don’t even really need any ethical platitude to help with marketing. Take for example the incredibly popular Naked Palette and its multiple iterations.
Urban Decay is proof that good business is not all about how much money you can make, but how much value you bring into the world. They’ve turned down all that extra cash they could have made if they sold in China, and all because they believe that animals should be treated with kindness.
Track Mode is a horse racing and fashion site founded and curated by Nina O’Brien. Subscribe to our newsletter for exclusive race day fashion edits delivered straight to your inbox, and find us on Facebook, Instagram, Twitter, and Google +.