Remember when Racing Victoria tried to heat things up with their Spring Racing Carnival 2016 campaign? I do, because they got burned, and pretty badly.
Racing Victoria has come under fire for their most recent ad campaign featuring topless models, and there’s been no shortage of criticism on the subject.
Leigh Russell: “Here we go again…topless women selling horses. What a disgrace.”
Marybeth Lepine: “Seeing how some young women dress to come to the races is really mind boggling. The interesting thing is how often we hear men commenting ‘I would be horrified if that was my daughter’ or ‘they leave absolutely nothing to the imagination’. When the advertising is of semi-naked women what message does that send.”
TonyW: “Dear VRC, I assume this means it is all ok for women and men to be topless at the spring carnival this year. Should save a few dollars on my outfit.”
If we’re going to be extremely accurate here, the women weren’t exactly naked: they were “wearing” body paint on their torsos and skirts underneath.
I’ll admit that the artwork itself is great. Makeup artist Amanda Nash is very talented — she’s done body paint on Grammy Award-winning music videos. The face makeup is great, the millinery exquisite.
All that, however, doesn’t cover up (haha, cover up) the fact that the campaign itself is tasteless, tacky, and absolutely inappropriate. Honestly, Racing Victoria. Showing breasts to sell horses?
I seem to remember that little thing called “dress regulations” which explicitly states that “Ladies are expected to maintain a suitable standard in keeping with the dignity of the Members’ Enclosure.” Shorts are not allowed. Neither are “Garments which show midriff.” I’d say your ads showed a tad bit more than the midriff, Racing Victoria.
Track Mode is a horse racing and fashion site founded and curated by Nina O’Brien. Treat yourself to our Ultimate Guide to Spring Racing Carnival 2016. You can also subscribe to our bi-weekly newsletter to get exclusive race day fashion edits straight to your inbox, and be friends with us on Facebook, Instagram, Twitter, and Google+.